New Name Announced
Postal Presort, Inc. and Total Printing Solutions agree to do business as Broadstroke Inc. — By The Marketing Team at Broadstroke, Inc. Call us @ 316.262.3333 or 855-778-9100 / Email us —
New Powerhouse of Print, Mail and Marketing Solutions
Postal Presort, Inc. and Total Printing Solutions publicly announced they have merged to provide an extensive portfolio of printing, mailing and promotional services to consumer, corporate and agency clients. The companies have consolidated operations at the Postal Presort offices at 820 West 2nd St. N. in Wichita. — By The Marketing Team at Broadstroke, Inc. Call us […]
Why Educated Confidence Will Carry You Far In Business
To say that confidence is an important quality for a business leader to have is an understatement. At any given time, your employees are going to be looking to you to make decisions and provide insight. They need to know beyond the shadow of a doubt that you’re confident in the actions you’re taking. You […]
Packaging as a Marketing Tool: Because Innovation Waits for No One
Marketing is all about relationships. You’re not just selling to someone; you’re informing them. You’re providing them a service that extends beyond the literal product or service that you’re selling and into the realm of education. People want to make informed decisions, and a properly executed marketing campaign plays a role in that. To that […]
The Best Marketing Solves a Problem
Diamonds are a girl’s best friend, right? Unfortunately, not always. After learning about some of the poor working conditions and high levels of violence associated with most diamonds on the market, many girls (and guys) have decided that a conventional diamond is not the ideal expression of their love. While some have turned to vintage […]
To Grow or Not to Grow; That is the Question
Booster Juice started off in 1999 as a one-store operation with a lot of questions about whether it would burn out as a fad. Their product was a juice smoothie (a fruit, vegetable, or plant-based drink shake). However, by 2016, Booster Juice had over 330 stores across Canada, and they are now looking at entering […]
Using the Senses to Your Advantage With Print
It’s well established that print and digital marketing are two entirely different beasts that each require their own unique approaches to reaching their intended audience. Print Goes Closer Whereas nobody would argue that digital excels at convenience (since you can essentially reach a person at all times during the day or night), nothing can top […]
Why Print Marketers Excel At Resonating With an Audience
Any solid relationship, regardless of the type you’re talking about, has the core foundation of intimacy in common. This is true whether you’re talking about your relationship with your significant other, your relationship with your best friend, or even the relationship between yourself and your favorite brand. If any relationship is going to be successful, […]
The Conduit Theory in Practice – Speaker Willie Brown
Willie Brown, the former speaker of the California Assembly, never intended to have a political career when he was born. Brown was raised in a backwater town named Mineola, Texas, in 1934, a time when Texas and the South were not particularly conducive to the career dreams of African Americans. To find a better path, […]
The Major Qualities That Separate B2B and B2C Marketing Collateral
When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect to properly open up a conversation with someone if you don’t bother to learn the same language? This is especially true regarding both B2B and […]