3 Tips to Improve Your Print Marketing Strategy
Believe it or not, print has not gone away, even with the supply chain issues affecting our ability to get different paper stock and envelopes. Fortunately Broadstroke, Inc. has been able to innovate and diversify. 3 Tips to Improve Your Print Marketing Strategy: We offer ideas for mail and print that can be offered alongside […]
Why 2021 Direct Mail Marketing Still Matters for Retail Food Businesses
While people are finally able to obtain a vaccine for COVID-19 and the ability to travel, move around, shop, and dine out is increasing, restaurants have a long hill ahead of them before getting back to a business “normality.” In fact, entire behavior patterns have changed in people after a year of completely living at […]
6 Winning Direct Mail Campaigns
Direct mail offers results that other channels just can’t match. According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and improve your mailers’ effectiveness. These methods below catch your recipients’ attention and increase the chances that they’ll read and respond […]
4 Intelligent Ways to Combine Print and Digital Marketing
Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bearings in a new community, many realize they’ve forgotten a lamp or shelf to make their dorm room a bit […]
Developing Successful Direct Mail Campaigns in the COVID Era
In today’s business climate, it is more important than ever for businesses to engage their customers and prospects via a channel that gets noticed. Although e-mail might seem like the easy choice, today’s digital inboxes are being inundated with messaging. This article explores how brands can use direct mail to connect with their customers and […]
Why Direct Mail Marketing is a Brilliant Investment
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether. […]