5 Smart Strategies for Fantastic Font Selection
Want to win in print? Let’s talk text. While fonts are a crucial part of one’s design, often fonts are given merely a passing thought. However, good typography expresses personality, increases readability, and displays professionalism, ensuring your print ad delivers the right message in just the right tone. Fonts can mark a clear difference between […]
Bringing Balance to Your Print and Digital Media
Mobile, social media, interactive, video—there’s no doubt that digital technologies get the lion’s share of buzz in the marketing world today. But here’s an interesting factoid revealed in FedEx Office’s Fourth Annual Signs of the Times Small Business Survey (Spring 2011): While many small business owners plan to reach existing and potential customers online and through social […]
How to Breathe New Life into Your Marketing and Sales Tactics
As small business owners, we wear a lot of hats, making it nearly impossible to give our complete focus to every role. That’s usually why when it comes to the marketing and selling for our print companies, we often rely on what we’ve always done simply because it’s comfortable. After all, it’s easier to focus […]
Why Educated Confidence Will Carry You Far In Business
To say that confidence is an important quality for a business leader to have is an understatement. At any given time, your employees are going to be looking to you to make decisions and provide insight. They need to know beyond the shadow of a doubt that you’re confident in the actions you’re taking. You […]
Packaging as a Marketing Tool: Because Innovation Waits for No One
Marketing is all about relationships. You’re not just selling to someone; you’re informing them. You’re providing them a service that extends beyond the literal product or service that you’re selling and into the realm of education. People want to make informed decisions, and a properly executed marketing campaign plays a role in that. To that […]
The Best Marketing Solves a Problem
Diamonds are a girl’s best friend, right? Unfortunately, not always. After learning about some of the poor working conditions and high levels of violence associated with most diamonds on the market, many girls (and guys) have decided that a conventional diamond is not the ideal expression of their love. While some have turned to vintage […]
To Grow or Not to Grow; That is the Question
Booster Juice started off in 1999 as a one-store operation with a lot of questions about whether it would burn out as a fad. Their product was a juice smoothie (a fruit, vegetable, or plant-based drink shake). However, by 2016, Booster Juice had over 330 stores across Canada, and they are now looking at entering […]
Why Print Marketers Excel At Resonating With an Audience
Any solid relationship, regardless of the type you’re talking about, has the core foundation of intimacy in common. This is true whether you’re talking about your relationship with your significant other, your relationship with your best friend, or even the relationship between yourself and your favorite brand. If any relationship is going to be successful, […]
The Major Qualities That Separate B2B and B2C Marketing Collateral
When it comes to any marketing, the importance of taking the time to understand your audience cannot be overstated enough. Marketing is all about communication, and how can you expect to properly open up a conversation with someone if you don’t bother to learn the same language? This is especially true regarding both B2B and […]
Print Marketing: Never Underestimate the Value of Letting Someone Unplug
Technology is all around us. As recently as ten or fifteen years ago, computers weren’t quite the ever-present part of our lives that they are today. They were usually reserved for when you got home from a hard day at work or school and not something you used all day every day. Flash forward to […]