Boost Your Presence with Print Marketing
When you’re looking to drive more traffic to your business, there are many ways to choose from. However, one approach stands out as practical and simple: print marketing. Print possesses a unique power to capture audiences that online cannot. 65% of consumers are influenced to purchase after receiving a direct mail piece. Print offers longevity […]
Think Outside the Box!
Did you know that 82% of consumers place their trust in print advertisements over other sources when making purchasing decisions? This statistic clearly demonstrates that print marketing remains a force to be reckoned with. Surprisingly, even the tech-savvy Millennial generation embraces print media, with approximately 33% of them maintaining active subscriptions to newspapers and magazines. […]
Print Marketing Ideas for the Back-To-School Season
As back-to-school season approaches, students, parents, and educators are gearing up for a fresh start. 73% of back-to-school shoppers plan to shop in late July and early August and this short time-frame makes the need to stand out from the competition vital for businesses. Marketing with print is a great way to deviate from the […]
Catching Attention with Complementary Colors
Did you know that when making a purchase, 93% of shoppers primarily focus on visual appearance? That’s right and the significance of color choices in your print designs does impact your audience. Knowing which colors complement each other well can enhance the professionalism and appeal of your printed marketing materials. Complementary colors play a vital […]
Words That Pack a Punch in Print
15 Marketing Power Words That Pack a Punch in Print When it comes to creating engaging and effective marketing materials, the use of powerful language is an essential part of the process. From print media, such as brochures, flyers, and banners, to digital marketing, including website copy and emails, using words with impact can help […]
5 Valuable Ways to Make Customers for Life
Customers make or break your business. And while companies focus their budgets and time on attracting new customers, they often lose sight of their most important asset: Current customers. Companies across the U.S. are losing $62 billion per year due to poor customer service. Don’t let that happen to your business. 5 Valuable Ways to Make […]
Design Decisions Direct Marketing and Web Designers Share
Design Decisions Direct Marketing and Web Designers Share You might think that web design is entirely different from direct mail marketing, but there are many things web and offline print marketing designers can learn from one another. Here are 7 design decisions direct marketing and web designers share. 1. Create a compelling message. According to David […]
7 Reasons to Use Print as Opposed to Just Online Marketing
You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads. Read on to learn 7 Reasons to Use Print as Opposed to […]
There is only one boss. The customer.
“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.” ~ Sam Walton (Founder of Walmart and Sam’s Club) They say every business has three types of customers. There are price-conscious people – clients who will leave if they find a […]
Supply and Demand
Order Delays & Price Increases So you thought delays and supplies were caught back up from the pandemic? You thought wrong! Due to supply and demand, last minute orders and rushes might just be a thing of the past as everyone in the print and promo industry flounders to find the goods for our customers. […]