Woo Your Corporate Clients
5 Print Marketing Pieces that will Woo Your Corporate Clients Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program. In fact, non-digital marketing activities can woo your corporate clients regularly without ever needing to be plugged in. Here are five of them. […]
Why 2021 Direct Mail Marketing Still Matters for Retail Food Businesses
While people are finally able to obtain a vaccine for COVID-19 and the ability to travel, move around, shop, and dine out is increasing, restaurants have a long hill ahead of them before getting back to a business “normality.” In fact, entire behavior patterns have changed in people after a year of completely living at […]
Show-Stopping Print Ideas to Compliment Your Digital Marketing
Does your brain ever feel tired? Some days, that’s probably due to information overload. Today, researchers estimate we are exposed to over 5,000 brands per day or around 600-625 ads per person. If you add in pop-ups and YouTube ads, who knows how high the number may soar! But amidst the explosion of digital advertising, industry […]
Sculpt an Eye-Catching Identity with a Bold Business Card Design
Sculpt an Eye-Catching Identity: 5 Bold Business Card Design Ideas Looking for an energetic start to a prosperous new year? As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business […]
4 Design Trends to Watch for in 2021
2020 was a year we had to go with the flow in many ways. In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus. Here’s a sneak peek […]
Magnetic Marketing: Using Faces to Command Attention
Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others. Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one of the most profound parts of our body, and it packs so much power! Check out these remarkable facial facts: Humans […]
Developing Successful Direct Mail Campaigns in the COVID Era
In today’s business climate, it is more important than ever for businesses to engage their customers and prospects via a channel that gets noticed. Although e-mail might seem like the easy choice, today’s digital inboxes are being inundated with messaging. This article explores how brands can use direct mail to connect with their customers and […]
Overcome Nervousness in Your Video-Conference Meetings
If you were called to stand up and give an impromptu speech, would you flourish or would you flee? One of the world’s richest men said he used to be so scared of public speaking that he was “terrified of getting up and saying [his] name.” Warren Buffett spent most of his college years avoiding […]
Adapting to the Changing Needs of Your Audience
Everyone knows Fender. Fender makes amazing guitars, amplifiers, and more. They also have a popular digital learning program called Fender Play. In March of 2020, Fender started giving away free 3-month subscriptions to this tutorial service. The response was overwhelming. Statistics show that most new learners quit playing guitar after six months. Fender realized if […]
Why Direct Mail Marketing is a Brilliant Investment
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever. Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether. […]